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Apple to release three new iPhones amid struggling sales

12 January 2019

It's important to clarify that at this point in the production timeline, Apple likely already can not change major features for the 2019 models, but the phones are still not finalized by any means, so other changes are possible.

The discounting, as steep as $118 for the recently launched 64GB iPhone XR, is the latest sign that Apple's weak holiday sales in China may have extended to the current quarter.

The XR has struggled to take off since it was launched in October past year.

The high-end model will include a triple rear camera for super sharp photos whilst others will have double cameras, according to a report in the Wall Street Journal.

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Such widespread price cuts are not uncommon around shopping festivals like Single's Day in November, but these cuts stand out as they affect Apple's latest XS and XR models that were released only months ago, said Mo Jia, a Canalys analyst who tracks China's smartphone industry.

Apple unveiled its 2018 iPhones in September. There is some guesswork on what the third camera's function could be.

We haven't seen a treble-camera phone from Apple yet either, so the upcoming model will be its first.

WSJ does state that Apple is too deep into the product planning for this year's phones, so the company isn't changing major features like the display on the iPhone XR yet.

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4/2/18: Despite earlier rumours to the contrary, a new report claims that Apple's 2019 iPhones won't offer support for 5G networks.

Moreover, seeing that Apple kept all the iPhone prices on his own Chinese portal untouched, these price cuts are most likely due to Chinese retailers deciding that their iPhone stocks need to go. A new report indicates that many Chinese retailers have taken the uncommon step of slashing the prices of relatively new iPhones in order to win the attention of customers.

12/11/18: Apple's next-gen iPhones will adopt new antenna technology to prepare for the arrival of a 5G-capable handset in 2020.

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Apple to release three new iPhones amid struggling sales