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Netflix warns against doing 'Bird Box' meme challenge

03 January 2019

The holidays got creepy quick when Netflix released Bird Box, a Sandra Bullock horror film that imagines a world where everyone has to go around wearing blindfolds to protect themselves from a killer force.

Several people took to social media to partake in the "Bird Box" challenge, which requires people to doing everyday tasks blindfolded like Bullock's character in the movie.

It's a toss up whether you loved Netflix's latest thriller Bird Box, but the internet can admit that the memes the movie inspired were spot on.

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Needless to say, there are a lot of fails. Now Netflix wants them to chill. Tons of memes have been made about the movie, and now people are taking it to the next level and actually blindfolding themselves in real life to act of the plot at home.

While some attempts have been unsafe - including one where a boy appears to fall down the stairs of a subway entrance - many have also been harmless imitation of scenes from the film.

While some people have been attempting to do regular chores around their homes, others have taken riskier moves such as running into traffic on a busy street or having their children run into walls.

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Warning: This post contains spoilers for Bird Box.

Fortunately, no injury has occurred as a result of the "Bird Box Challenge".

Perhaps anxious about potential lawsuits, Netflix has taken to Twitter to issue a warning advising people not to hurt themselves while undertaking the "Bird Box Challenge", which is - allegedly - the latest internet craze now making the rounds on social media.

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Netflix warns against doing 'Bird Box' meme challenge