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Unpacking Netflix's "Bird Box" Numbers

01 January 2019

If in the latter you could not make any sounds, for fear of drawing monsters to your location, in Bird Box you're not allowed to open your eyes while you're out of your house. That number could be significantly higher considering friends and family may have watched the show together. Bird Box stars Sandra Bullock, Trevante Rhodes, John Malkovich, and Sarah Paulson.

Shares of Netflix are up 33% YTD.

That's a truly incredible number: actually, 45,037,125 as of December 28, according to a Netflix tweet: the "best first 7 days ever for a Netflix film!".

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"Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched "Bird Box" - best first 7 days ever for a Netflix film!" the streaming service's official Twitter posted on Friday, alongside a GIF of the flick's leading lady taking off her blindfold and saying, "Oh my god".

Many have criticized Netflix's transparency on this information. Most Netflix subscribers are overseas, and those subscribers often have access to streaming libraries that are much smaller than the one Netflix offers here in the States. We don't know if an "account" is defined as having watched Bird Box if, for example, somebody autoplays it by accident and stops after five seconds. In other words, Netflix only applied the 70-percent-counts-as-one-view trick for Bird Box.

That doesn't mean we have to like it.

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"As a mum, you think those [worst] thoughts, it's just part of your makeup", she recently told Variety. Netflix has managed to turn a horror flick with pretty middling reviews into a viral hit.

For people like you and me, maybe it's not that big a deal whether Netflix (and its streaming competitors) report numbers like this under the rosiest possible scenarios.

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Unpacking Netflix's