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Head of Instagram Explains Change to Feed That Caused Uproar

30 December 2018

Instagram first tested the alternative feature earlier this year, as it considered an update that would allow users to tap through posts horizontally, rather than vertically scrolling. Instagram has used the past scrolling feature since its launch in 2010, making this change uncomfortable and unnecessary for many long time users.

Responding to the criticisms on Twitter, Facebook's head of Instagram, Adam Mosseri, said the roll-out was an accident and was only meant to be a small test. Additionally, he said the feed in the app should be back to normal. "We apologise for any confusion".

A post from the Guardian's account appearing on the new Instagram tap-to-advance timeline.

Instead, posts appear one at a time on the full screen, requiring you tap or swipe to see the next one.

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Instagram, if you're listening, that's all we want from you.

After all one can not forget Snapchat's disastrous user interface change, when it clubbed Stories and Discover content together, much to the anger of users. Moreover you don't have to fiddle with scrolling to the ideal amount to see the post.

Some people logged into Instagram Thursday to an unwelcome surprise: Their vertical scrolling through images had disappeared.

For now, the update remains just a test (according to Mosseri) and will not be rolled out as an official update yet. You can get your old feed if you close and restart the app.

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However, Instagram has now confirmed that the switch was only temporary, and everything is back to normal now. An hour or so later, The Independent reported that the update was a "test" and was rolled out by mistake.

Regardless, with such a considerable change, many users have taken to Twitter to express their disapproval of the Instagram update, as well as appreciation for the quick turnaround.

Today, Instagram took to Twitter to apologize after reversing the update.

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Head of Instagram Explains Change to Feed That Caused Uproar