According to Adobe Analytics, the Switch was among the most-purchased items online on Thanksgiving Day and the top-selling video game product online for the period from Black Friday to Cyber Monday, breaking two records in the process. Likewise, last week was the Switch's best-selling week in the USA ever; Thanksgiving Day was apparently the high point.
The Switch has already exceeded its immediate predecessor, the Wii U, in lifetime unit sales.
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Likely to join that impressive list of games is Super Smash Bros. Total U.S. hardware sales for Thanksgiving through Cyber Monday increased 45 percent over the same period in 2017, Nintendo says. Ultimate in December, but would the Switch, still priced at $300, really be able to compete with $200 PS4 and Xbox One bundles?
The Switch also became the best-selling Nintendo console in USA history over that five-day period, surpassing Nintendo Wii sales. This includes video game systems (Switch, 3DS), retro consoles (NES Classic Edition, SNES Classic Edition), games, and accessories.
Upon launch past year, Super Mario Odyssey received plaudits from fans and critics alike, shifting console units and eventually becoming the best-selling Switch release on a global scale, having sold some 12 million copies.
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Hardware sales grew 115% compared to the same period in 2017.
The NES Classic Edition system surpassed lifetime sales of 2 million.
It's no secret that the holiday season is a big time for everyone in the gaming industry, with Microsoft, Sony, and Nintendo offering huge deals on each of their consoles.
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