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Google Play is Now Upgrading Your Movies to 4K for Free

26 October 2018

Last year Apple chose to upgrade already purchased HD movies to 4K HDR versions for free, and now Google Play is following suit.

According to Google, your existing library will get a free upgrade to 4K automatically, when 4K content is available "from participating Hollywood studios". Not only that, they will also start selling 4K movies at lower prices.

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So yes, while that sucked, Google has finally jumped on the upgrade bandwagon, and now some of your current movies from the Play Store will be made available in 4K at no extra charge.

4K movies can be streamed from the Google Play Store Movies and TV app to 4K Sony Bravia TVs and most 4K Samsung Smart TVs. The free upgrade only applies to movies purchased before today, so don't go buying a bunch of standard definition content in hopes it'll appreciate in value. 1080p might be the most adopted resolution right now but with 4K displays getting cheaper, I can see 4K adoption increasing over the next year or so. It's all on us, just open the Play Movies & TV app and we'll let you know which titles have been upgraded. The company is working to add support for LG TVs as well. If you want to find out if your device supports 4K streaming, you can find a full list of supported devices HERE.

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Google has likewise disclosed that it won't charge the users additional for its 4K motion pictures any longer - they'll now cost the equivalent as their HD form on the stage. Additionally, Google is working on 4K support for LG TV as well.

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Google Play is Now Upgrading Your Movies to 4K for Free