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Colin Kaepernick Unveils New Nike ‘Just Do It’ Ad

05 September 2018

An arbitrator is sending Kaepernick's grievance with the NFL to trial, denying the league's request to throw out the quarterback's claims that owners conspired to keep him out of the league because of his protests of social injustice.

That campaign led to boycotts and the Kaepernick ad has been similarly divisive. "Even if it means sacrificing everything".

Kaepernick's protest inspired others to take part.

With less than a week remaining before the kickoff of the National Football League season, Nike had quarterback-turned-lightning rod Colin Kaepernick reveal he was the face of the company's new "Just Do It" advertising campaign with a Monday afternoon Twitter post.

"Believe in something", the advertisement reads in white letters in front of a black-and-white portrait of Kaepernick.

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Its stock surged during morning trading on the Nasdaq, reaching the milestone when its share price hit $2,050.50 per share. Amazon reported almost $US53b in sales in the three months ended in June, with record quarterly profit of $US2.5b.

There has been a backlash from American conservatives online, with videos ad photos of Nike products being burned and destroyed popping up under the hashtag #Justburnit - a play on the Just Do It slogan.

The NFL responded to Nike naming Colin Kaepernick as one of the faces of its 30th anniversary "Just Do It" campaign by releasing a statement on social justice.

Multiple people shopping at Nike on Newbury Street and in Dorchester following the announcement said it either makes them support Nike more, or that the decision doesn't affect their spending whatsoever.

Actor Zach Braff tweeted sarcastically: "Nike ran the numbers".

Bloomberg analyst Chen Grazutis also said on Tuesday: "The long-term relationship and a contract that benefits both parties over the next 10 years will likely outweigh any current controversy".

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Son's South Korea side beat Vietnam 3-1 on Wednesday to secure their place in the final of the competition. Son recently turned 26 and the Asian Games are his last chance to receive a military exemption.

Trump has repeatedly attacked Kaepernick and other NFL players who have demonstrated during the national anthem before games.

The irony of people discarding or defacing their (likely expensive) Nike merchandise to protest something they disagreed with was not lost on those who supported Kaepernick and his protests.

Kaepernick, who began a movement among athletes of kneeling during the national anthem, has been off the field for more than a year.

He also tweeted: "The issue of kneeling has nothing to do with race".

Rangers beaten by Celtic in Gerrard's first Old Firm derby
The sides will face each other again later this year, with Celtic travelling to Ibrox on 29th December. "We were both satisfied", said Gerrard .

Colin Kaepernick Unveils New Nike ‘Just Do It’ Ad