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Google’s digital payment app for India, Tez, is now Google Pay

29 August 2018

Google is upping its game in the race for India's fast growing digital payments market. Google has announced the Android Pie Go edition as an upgrade to Android Oreo Go Edition.

Google Pay was launched in September 2017.

Participating in this project will help publishers receive training and support, and a branded page domain for the first three years, Google said, adding that Navlekha has already opened up for publishers in New Delhi and in the coming month it would be ready to welcome more from other regions.

Google Pay is operational in 18 countries across the world.

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But this is more than just a simple rebranding exercise. As part of the new loan program, Google rebranded its made-in-India Tez app as Google Pay-the company's standard label for its payment services.

Unfortunately, we don't know exactly when and where, but you should definitely expect a little movement on the global expansion front "in the coming weeks", as well as an expansion of services for merchants. Users can also pull up any web page in English and a range of Indian languages, including Hindi, Bengali, Marathi, Malayalam, and Tamil.

"We have learnt that when we build for India, we build for the world, and we believe that numerous innovations and features we have pioneered with Tez will work globally". There are also other announcements made on the same stage.

Google Home users will be able to speak to the smart speaker in Hindi.

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Google Search feed will now display news from both English and Hindi language sources. At present, Google Tez is largely being used for peer to peer fund transfer and paying utility bills.

Google mentioned that the Samsung Galaxy J2 Core is Samsung's first Android Go phone.

Sengupta added that the company is trying to create richer experience for merchants such as the ability to pay using Google Pay without leaving the merchant app and push tickets to the Google Pay app.

And with respect to inter-state travel, Google is partnering with RedBus to bring on 20,000 new routes and 1,500 new cities to Google Maps. Google Maps is also adding public transport guidance, which will inform riders of upcoming stops and alerts on when to get off. "It's also helpful for multitasking, like following a recipe while cooking a meal, listening to articles while exercising, or catching up on news on your commute", Yossi Matias, VP, Engineering, and Simon Tokumine, Senior Product Manager, write in a Google blog post.

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Google’s digital payment app for India, Tez, is now Google Pay