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Netflix testing higher-priced ‘Ultra’ subscription plan

05 July 2018

The information was discovered on the company's Italian website, where some users started seeing the new option, and Netflix has since confirmed the reports, but details of how the new plan will be different are still up in the air. Sadly, both of those imply downgrading other levels of the service while making the new Ultra tier similar to what's now offered by the $13.99 Premium offering.

Another inconsistency might be more concerning to Netflix fans: while the desktop versions of Netflix's European sites show unchanged Standard and Premium plans, mobile browsers show that Standard has been stripped of one of its two simultaneous streams, while Premium has lost two. More expensive Ultra planNetflix now offers three streaming tiers.

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Netflix is considering moving HDR (High Dynamic Range) to a more expensive Ultra plan.

Ultra would be priced at €16.99 in Italy.

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Similarly, the Standard subscription might be downgraded to just one display. It sure is, but Netflix is reportedly testing a new tier that is pricier than the current Premium tier. Users will also get 4 4K streams when paying for this plan, and be able to use Ulta HD video on capable televisions and devices. Some reports have said that Netflix's existing plans might be altered to change how many devices could be used simultaneously. The prices for Standard and Premium plans would not be increased, but losing screens equals a price hike if you share your Netflix login. That we could see.

In a statement given to CNET, a Netflix spokesperson said that they "continuously test new things at Netflix and these tests typically vary in length of time".

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The last Netflix UK price hike came at the end of 2017, so we'd be surprised to see the company go there again. Some people may want to pay slightly more each month for HDR content though, and that's exactly why Netflix is running its current test.

Netflix testing higher-priced ‘Ultra’ subscription plan