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Instagram launches IGTV, hits 1 billion users

24 June 2018

Instagram today announces that it will soon be rolling out IGTV, a new app specifically designed for watching long-form, vertical videos from your favorite Instagram creators. It will be similar to having one's own YouTube channel, where other IG users can subscribe to follow your content. The app went live on both iOS and Android as well as on the Instagram app.

Only accounts with big followings are now able to use IGTV's full hour-long video feature limit, but the company is planning on expanding IGTV to all Instagram users, so watch this space. "You can swipe up to discover more - switch between "For You, ' 'Following, ' 'Popular" and 'Continue Watching'". Users can also like, comment and share videos with friends directly.

The Facebook-owned social media company held an event in San Francisco, California on Wednesday where it officially announced IGTV.

Instagram stated that the app should roll out in a day or so, but potentially sooner.

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Long-form vertical video! Here we are. This app will provide only vertical full-screen video, challenging YouTube's horizontal video format which can be challenging for viewers to enjoy on mobile interfaces.

There are also some hints of the defunct Vine service in there, appropriate, as some of IGTV's stalwarts like King Bach started on there.

"How we watch is changing quickly but what we watch is changing too", Systrom said, pointing out the growing popularity of contents by the exponentially-growing number of creators.

What do you think of IGTV? As you follow a creator on Instagram, their IGTV channel will show up and be available to start watching. And Instagram also plans to pull in celebrities to post their videos on the app, mainly to rapidly popularise the new platform. This has been in the works for quite some time, and it arrives five years after Instagram officially welcomed video onto the platform.

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It has been confirmed that IGTV is going to be released as a standalone app with vertically oriented videos so they can be viewed in a full-screen setup. Younger audiences are apparently spending more time watching amateur content creators in place of professionals.

The Facebook -owned photo-sharing app has previously dealt in still images and videos of up to 60 seconds. Cool. But if it's not your thing, you ...

Many social influencers have already uploaded to IGTV to get a feel for the new feature.

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Instagram launches IGTV, hits 1 billion users