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Amazon buys rights to 20 Premier League games a season

08 June 2018

Pay-TV giant Sky has for years been the home of Premier League games in Britain, which are a cornerstone of its business.

BT Sport dropped £90million to add the final remaining 20-game package to their collection, meaning that overall they will be shelling out £975million to broadcast 52 live matches per season for three years.

The Premier League had introduced two new packages of live fixtures that included matches played simultaneously which would particularly appeal to an online streaming group.

BT recently agreed a multi-year deal to offer Sky's NOW TV service, which includes Sky Sports, from early 2019 - adding to the line-up of premium European football and rugby that sports fans already enjoy with us. The matches, and the weekly highlights package, will be available on Prime Video in the United Kingdom at no extra cost to Prime members. This will make it the first time a full round of Premier League matches will be broadcast live in the UK.

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The Premier League have also released details of the rights deals for the Republic of Ireland.

Sky will continue to show the most games after agreeing in February to pay 3.58 billion pounds for 128 matches a season for three years, including new Saturday evening fixtures.

The EPL gave no details of the scheduling, but the BBC reported that Amazon will exclusively livestream all 10 matches over a bank holiday period and another 10 during the first midweek fixture programme in December.

Amazon will livestream the matches on their Prime Video service, which also includes US Open tennis, ATP World Tour Tennis events and National Football League games, at no extra cost to existing members.

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In his annual letter to shareholders this year, Amazon's chief executive, Jeff Bezos, disclosed that 100 million people around the world had Prime subscriptions.

It does similar with some live sporting events in the US.

Premier League clubs have also agreed a new deal over sharing revenue from global broadcast deals, which will see any future increases divided according to league position.

Amazon, which started as an online retailer, has built up an increasingly impressive sports portfolio and broadcasts the US Open tennis, ATP World Tour Tennis events - where they outbid Sky by offering £50 million - and National Football League games. The huge influx of cash - several times what had previously been paid for equivalent rights - helped Premier League clubs lure top players from all over the world.

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Amazon buys rights to 20 Premier League games a season