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FDA Cracks Down On Juul E-Cigarettes Popular In Schools

27 April 2018

Juul LabsJuul, a discreet, streamlined e-cigarette developed by the innovative vaporizer company Pax Labs, is pretty cool.

"ISDH is aware of e-cigarettes marketed under the name Juul, and our Division of Tobacco Prevention and Cessation is working with local partners around the state to spread the word and educate communities about Juul and related concerns", Wade-Taxter said in an email.

In response to reports of adolescents using its products, Juul has invested in education and prevention efforts such as "secret shoppers" who test to make sure retailers are not selling to minors, Juul Labs' chief administration officer Ashley Gould told CNBC in December.

Truth Initiative says while the FDA has announced efforts to "reduce the addictiveness and appeal of combustible tobacco products", the delay in reviewing the products before they hit the market "deprives the public of critical information needed to make informed choices, contributes to confusion among smokers about the quality and safety of devices and permits the proliferation of products that are highly appealing to youth".

Juul in a statement said it agreed "with the FDA that illegal sales of our product to minors is unacceptable" and would announce "more aggressive plans" regarding the violations in the coming days.

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The FDA said that it is continuing to conduct a nationwide, undercover "blitz" on retailers throughout the USA that will continue until the end of the month.

The health department says a recent survey of Eau Claire County schools shows there's been an increase in e-cigarette use among teenagers and while they're still determining what that increase looks like, they says it's concerning for obvious health reasons.

He said since March, FDA compliance checks uncovered 40 violations for illegal sales of JUUL-brand e-cigarettes to children. "These characteristics may facilitate youth use by making the products more attractive to children and teens".

The FDA has released some information regarding the sale of tobacco products through 40 warning letters published on their website today. This blitz, and resulting actions, should serve as notice that we will not tolerate the sale of any tobacco products to youth.

"We are addicting young children to nicotine".

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"We're thankful for eBay's swift action to remove the listings and voluntarily implement new measures to prevent new listings from being posted to the web retailer's site". "We said to the FDA, 'Call them on it, ' and they finally did".

"Your company's product purports to help people quit smoking cigarettes", the letter said, "yet we are concerned that JUUL - with its kid-appealing design and flavors - will only lead to further nicotine addiction and adverse health consequences".

The FDA said that such products are also more hard for parents and teachers to recognize or detect, potentially adding to its appeal for the youth. He stated, "At the same time, we are committed to deterring young people, as well as adults who do not now smoke, from using our products".

He said that while fewer teens are getting hooked on tobacco products, they are increasingly turning to vaping and e-cigarette companies know this.

JUUL Labs CEO Kevin Burns said he hopes his company can help over 1 billion smokers across the globe switch to a healthier alternative. These ENDS products will still need to be put through an appropriate series of regulatory gates by the FDA.

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"America's youth should not be using tobacco products", Health and Human ServicesSecretary Alex Azar said in a statement. The agency also is responsible for the safety and security of our nation's food supply, cosmetics, dietary supplements, products that give off electronic radiation, and for regulating tobacco products.

FDA Cracks Down On Juul E-Cigarettes Popular In Schools