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Best Buy becomes an Amazon seller for the first time ever

19 April 2018

The first fruits of this partnership will be a Fire TV Edition Toshiba smart TV, which will launch through Best Buy this summer, according to Amazon, with further models landing later in the year. At first, Best Buy will begin carrying ten different Fire TV Edition models from Insignia and Toshiba, with these sets slated to appear in Best Buy's stores later on this summer.

In the coming years Best Buy executives said they will introduce other brands and models in various price points that will be integrated with Fire TV. As the name suggests, the "Fire TV experience" is built into these TVs, meaning that you don't need to connect a standalone streaming box or stick in order to access any of the many streaming apps vying for your dollar and viewership. The televisions also support Amazon's virtual personal assistant Alexa, so you can shout out commands and control your smart home from the comfort of your couch.

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Amazon CEO Jeff Bezos boasted that the new TVs will "deliver handsome visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa". As part of Best Buy's deal with Amazon, Best Buy will no longer make Insignia televisions with Roku's operating system built-in.

"Our goal is to enrich the lives of our customers by offering them the very best products and services, whether they come to us online, visit our stores, or invite us into their home". As the old adage goes: "If you can't beat them, join them", and today, Amazon is doing just that. The TVs will be the only thing Best Buy lists on Amazon. Best Buy will also become the exclusive merchant for the TVs on Amazon's website. Best Buy already stocks and sells a range of Amazon Echo, Fire, and Kindle products, and it showcases them prominently in stores and in marketing material.

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Even though Amazon recently acquired Whole Foods, the ecommerce giant is not going to use its own physical stores to promote Fire TV Edition smart TVs. The products will be available in the U.S. and Canada starting this summer.

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Best Buy becomes an Amazon seller for the first time ever