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Facebook Facial Recognition Class-Action Lawsuit Could Cost Them 'Billions'

17 April 2018

Facebook has issued a statement saying it continues to believe the case has no merit, and that it will continue to fight it "vigorously".

Facebook's facial recognition technology, which it uses to recognise users in photos and identify impersonators, has not been available in the European Union since 2012 after being accused of violating privacy laws for not obtaining users' consent. The feature which is not available to users in most countries, can be turned off in settings for users in the United States.

Facebook has been under intense scrutiny over fake news being delivered through the platform and the allegations that data analytics and political consulting firm Cambridge Analytica mined the data of 80 million users without consent. The class action says that this breaches IL state law.

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Other companies, including Twitter (NYSE: TWTR ), Pinterest and LinkedIn (NASDAQ: MSFT ) have similar setups, Facebook says. Facebook Analytics provides developers information on how people are spending time on their websites and apps.

"So how does Facebook know that a face in a photo belongs to someone who hasn't consented to facial recognition?" As far back as 2015, The Anti Media reported on a lawsuit involving a man who, despite not having a Facebook account, was fighting to get his "faceprint" from the company.

In this case, that group has been defined as users "in IL for whom Facebook created and stored a face template after June 7, 2011", which has the potential to cover millions of individuals. She adds that managing what information can and cannot be used by Facebook is quite complicated saying, "Even if you understand the Facebook business model, you would be hard pushed to know how far your data goes".

Although no federal law exists to govern the commercial use and collection of biometrics, IL and Texas have passed laws created to protect the public.

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Abe has said he "would quit as prime minister and lawmaker" if he or his wife were found to be involved in the land deal. Among the major powers in Northeast Asia, Japan has been left out of the recent flurry of diplomacy with North Korea .

Three Illinois Facebook users are arguing that Facebook has broken the state's Biometric Information Privacy Act, NPR reported.

With Facebook CEO Mark Zuckerberg facing pressure from the U.S. Congress and public, the company may shift towards privacy oriented practices.

This template is then used to suggest tags for other images if it recognises the faces in them.

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Facebook Facial Recognition Class-Action Lawsuit Could Cost Them 'Billions'