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Walmart moves into meal kit category

08 March 2018

The battle to lure grocery store shoppers is heating up between the world's largest retailers, Walmart and Amazon, which announced major moves within a day of each other.

Walmart's first exposure was in offering meal kits from third-party companies - California-based Takeout Kit and Chicago-based Home Chef - on its website beginning late past year.

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Responding to Amazon's launch of Whole Foods grocery delivery through Amazon Prime Now, the largest U.S. reatiler Walmart has announced its plans to provide ready to eat meal kits priced between $8 nd $15 at, starting with 250 ourlets today. The company will also introduce United States dollars 15 meal-kit options in store, a product that was previously available exclusively online.

While companies like Blue April and Amazon have their own meal kits, Walmart doesn't want to just sit around and sell third-party meal kits.

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The four pre-portioned meals are steak Dijon, basil garlic chicken, pork Florentine and sweet chili chicken stir fry. Meal kit options range in price from $8 to $15 and serve two people. Walmart also has sold frozen meal kits under the Great Value brand. Walmart shares are down 0.4% in premarket trading, but up 26.8% for the past year.

"On shelves in the deli, options include pre-portioned cooking kits, kits to accompany the grocers' best-selling rotisserie chicken, along with options that can be heated up and on the table in less than 15 minutes", Walmart said in a statement. The company said it was also selling rotisserie chicken meals in flavors like Thai curry chicken or chicken fried rice.

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Finally, one step meals are a heat-and-eat option with several main courses, including Chicken Alfredo, Cheesy Ravioli Bake, Meatloaf, Spaghetti and Meatballs, Chicken Parmesan, Pulled Beef, Chicken Marsala, Curry Chicken, Pot Roast and Chicken Enchiladas. "If you disappoint the customer on quality, it takes a long time to get that back".

Walmart moves into meal kit category