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Lucky Charms added its first new marshmallow in 10 years

21 February 2018

At the end of 2017, Lucky Charms released a new flavor, which includes Frosted Flakes, another General Mills cereal, and Lucky Charms marshmallows.

Then on Monday, Lucky Charms' announced on social media that it would be adding a new "Magical Unicorn" marbit (the official name of the cereal's marshmallows).

Josh DeWitt, marketing manager of Lucky Charms, said in a press release that input from children helped with the decision. The hourglass has been part of the cereal since 2008.

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The new unicorn charms already have been appearing in the original and chocolate brands of the cereal.

Two of the most magical things in the world are joining forces - unicorns and marshmallows.

In recent years, General Mills has taken some strides to excite customers in new ways about their products.

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Fans of Lucky Charms seem to be ecstatic over this announcement, taking to Twitter to express their overzealous excitement. It will be available more widely at major grocery retailers and big box stores in March, according to the news release.

Lucky Charms will continue to feature a collection of magical icons such as hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons and now magical unicorns.

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Lucky Charms added its first new marshmallow in 10 years