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Anyone Need OLED Panels? Poor iPhone X Sales Leave Samsung with Surplus

21 February 2018

Others say the reason lies in the company's decision not to produce more iPhone X after the release of the new three models in late September this year. Anticipating a demand surge from Apple, the company made a 13.5 trillion won ($12.6 billion) capital investment past year, resulting in a 1.5 trillion won increase in depreciation costs in 2018, the Nikkei reports. The original target was for around 45 million to 50 million iPhone X displays, reports Nikkei. Apple itself saw a stock fall of 0.89 percent in pre-trading.

Samsung has yet to decide if it will curb its production target for the April to June quarter, but it's possible that a "further cutback" is in store, Nikkei noted.

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The South Korean giant now controls about 95% of the OLED market, but that could soon drop with LG Display ramping up production this year, as are Chinese manufacturers like BOE Technology Group and Tianma Micro-electronics.

The iPhone X was one of the most expensive handsets launched in 2017, and its costly OLED displays were a part of the reason why - Samsung's OLED panels cost over $100 each, which is more than twice the cost of the company's liquid crystal displays. Not only would that secure Apple's supply chain - given the terms of the deal apparently earmarked it all the panels it wanted - it would have a side-benefit of reducing its dependence on arch-rival Samsung.

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Wall Street analysts have been shouting for months that the iPhone X sales were far below expectations. Higher sticker prices compared to other iPhone models mean that each iPhone X sale is worth more to the company's bottom line; indeed, the premium pricing of the OLED smartphone meant that Q1 2018 sales revenue set records, even if shipment numbers did not. For a supplier, the more components you can sell, the more profit you make.

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Anyone Need OLED Panels? Poor iPhone X Sales Leave Samsung with Surplus