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How Burger King is using Whoppers to talk about net neutrality

26 January 2018

But what may be the clearest sign of net neutrality's move to the mainstream - as well as the egregiousness of the FCC's vote - is Burger King's new ad, a demonstration of net neutrality using Whoppers as an allegory.

"You got the slow-access Whopper pass", a server tells a flustered customer wondering where his burger is.

To explain the effects of repealing net neutrality, the fast-food chain compares the complicated rules to its famous Whopper sandwich, creating "Whopper neutrality".

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As the net neutrality news saturation picked up in early December, just before the US Federal Communications Commission's Republican majority voted to repeal net neutrality protections, one poll found that 80 per cent of Americans support maintaining Title II protections.

Burger King is suggesting that internet customers would be equally confused and upset if they unexpectedly faced the potential consequences of net neutrality's repeal. Unfortunately, net neutrality can be a lot to wrap your brain around, and that makes it hard to mobilize people to pressure their senators and representatives to actually do something about it.

"The Burger King brand believes the Internet should be like the Whopper sandwich: the same for everyone". "I felt like I was being taken advantage of", one customer said.

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In the commercial, a Burger King cashier charges exorbitant amounts for slow, lackluster service to the frustration of customers. In the skit, Burger King stands in for the internet service providers and the Whopper for the internet data. "It's stupid but true".

Net neutrality can be a very complicated and confusing concept at times. Introduce the kind of dumb policy that Burger King applies in the video, and you'd lose all your customers overnight.

At the end of the video, the chain's King mascot sips from a giant mug bearing the logo of Reese's candy.

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"When it comes to the internet, consumers and innovators deserve to have it their way - not big corporations", Connecticut's Richard Blumenthal, another Democratic senator, said in a tweet.

How Burger King is using Whoppers to talk about net neutrality