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Pre-Roll Ads Are Coming To Facebook Inc (FB) Watch

16 December 2017

The bad news is that six-second pre-roll ads will be coming to dedicated video tabs such as Watch.

Facebook Incwill begin to promote videos more prominently inside its News Feed, leveraging the social network's centerpiece product to build interest in episodic shows and compete more directly with YouTube.

According to a report from Digiday, several publishers learned the internet giant aims to discontinue a program that put money in the pockets of outlets creating monthly video content for the News Feed. They will also see new episodes of a show if they have watched an earlier episode.

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The key change to video monetization is how Facebook handles Ad Breaks, with shorter content no longer eligible for these ads.

The Ad Break change is one way Facebook is trying to ensure users are watching ads as brands demand greater insight into the viewability of the ads they invest in. Facebook also said that it is making changes to the kind of video advertisement that are present on the network. It had then opted for mid-roll ads instead that ran mid-way into the video.

If you too find yourself returning to Facebook for the videos, you might have come across an issue that causes just the live variety to lose audio.

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Ad Breaks on shows will from January be centered on videos and episodes that are at least three minutes long. It [Facebook] said the initial test it carried out showed that satisfaction improved by 18 percent when Ad Breaks were delayed. The ads would likely be before Watch content, Facebook's TV-style show content. The introduction of pre-roll is part of the company's plans to make its platforms more appealing to video creators, who have so far overwhelmingly used channels like Google's YouTube and Twitter's now-defunct Vine.

Though Facebook's revenue is growing, and the number of users is still rising, the company is struggling to keep people engaged for longer time on the site, and it thinks this problem can be solved by videos, said Brian Wieser, an analyst at Pivotal Research Group.

The company has made other changes, some announced and others not, to prioritize different types of videos on its platforms.

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Pre-Roll Ads Are Coming To Facebook Inc (FB) Watch