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Amazon Brings Handmade Gifts To Prime Now, Escalating Etsy Rivalry

07 December 2017

Prime, a membership service that gives users complimentary two-day shipping and access to discounts and deals, is already live in Japan, China and India.

In July, the e-commerce giant made its biggest push into Southeast Asia by launching a free two-hour delivery service in the city-state, marking its first head-on battle with Chinese rival Alibaba Group Holding.

As part of its promotional effort, membership fees for Singaporeans are offered at the sweet, sweet price of S$2.99 a month for a limited time before they revert to the standard S$8.99 monthly.

Today, 6 November, Amazon announced the launch of Amazon Prime in Singapore.

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These are all now available on the Amazon Prime Now app. "We will keep making Prime better and better in Singapore, adding more selection, finding ways to make it faster and adding more benefits including great quality entertainment".

The launch of this service here is due to the strong response and adoption of the Prime Now app in the past few months.

According to Amazon, for this week, Singapore customers who are Prime members get to enjoy exclusive access to free two-hour delivery on orders over S$40.

Speaking about the launch of Amazon Prime, Jamil Ghani, vice-president of Amazon Prime International, said, "Prime membership is created to offer the best of Amazon".

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But administrative assistant J. Tan, 38, said he was disappointed that items he had been eyeing, such as the Nintendo Switch game console, are not available through the Prime Now app and no longer qualify for free shipping on the U.S. store.

The launch of Amazon Prime comes just after the company ended its Free AmazonGlobal Saver Shipping option to Singapore on Monday, which enabled shoppers here to get free worldwide shipping with a minimum order of US$125. While Amazon Handmade on Prime Now is just a short-term experiment, the trial shows that Amazon is willing to expand its local selection and appeal to an audience that prefers to shop small.

Amazon Handmade products are available via Prime Now for members in Austin, Texas; Brooklyn and Manhattan, N.Y.; Minneapolis; Phoenix; Portland, Ore.; Raleigh, N.C.; San Diego; the San Francisco Bay Area and Seattle through the holiday season.

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Amazon Brings Handmade Gifts To Prime Now, Escalating Etsy Rivalry