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Amazon finally launched in Australia today

05 December 2017

If you walk into your local Harvey Norman this morning and the sales staff are rude to you, well it could be for a multitude of reasons that are nearly certainly separate to you and your existence, but the most likely reason is that Amazon launched in Australia this morning, just in time to completely up end the retail sector for Christmas.

Amazon said it planned to offer its rapid-shipping subscription service, Prime, in mid-2018, in a sign it is unperturbed by the geographic challenge posed by one of the world's most sparsely populated countries.

Amazon Australia says it will be selling "millions" of products across 23 categories including toys, consumer electronics, sporting and outdoor goods, tools and home improvement, beauty products, clothing and accessories.

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These regions are likely to be in the Melbourne area, as so far Amazon Australia only has one distribution warehouse or "fulfilment centre", located in the south-east Melbourne suburb of Dandenong South. The retail giant is bringing its promise of next-day delivery to Australia as well with Priority Delivery, and free delivery is available for products worth over $49.

Meanwhile, some items are actually cheaper to purchase on the Amazon US site and have shipped to Australia. Still, it's a huge blow to our $16 billion retail sector.

Amazon's grocery chain, Amazon Fresh, will also not be available at first, though it is expected to open in Australia at some point. "The Aussie retailers breathe a sigh of relief as they realise that the range is bad and the prices are exactly the same". A Lenoxx 9-inch Twin Screen Portable DVD player, which retails for $149 on Kogan.com, is $172.38 plus $9.45 delivery on Amazon.

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Amazon has already secured a rich range of Australian and global brands (including Bonds, Sol-Sana, as well as Puma, Lego, L'Oreal; and Sonos) available to consumers as part of the local marketplace launch.

"Small businesses and retailers across the country should be excited about Amazon launching in Australia", said Adam Mills, CTO of Koalasafe, which sells a range child-safe wireless routers.

"By concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come", he said.

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Over time, we will create thousands of new jobs and invest hundreds of millions of dollars in Australia.

Amazon finally launched in Australia today