So far those bets have paid off for the social media giant, and now Facebook is once again looking to stay ahead of the curve with its acquisition of tbh, a mobile app created to let teens anonymously compliment each other.
Like other messaging apps including Yik Yak, Secret, and Sarahah, tbh's users can interact with each other anonymously, making it desirable among teens.
The developers of tbh launched the app in certain states initially. When we met with Facebook, we realized that we shared numerous same core values about connecting people through positive interactions.
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TBH's sudden rise was enough to grab Facebook's attention (and money).
Anyone older than 13 can use the app, but TBH targets teens and their social networks, asking first-time users to select their high school grade and to identify their school or college. A billion messages have already been sent through the app.
"When we met with Facebook, we realized that we shared numerous same core values about connecting people through positive interactions". Some of the examples of items are "Best to bring to a party? Going forward, your experience on tbh won't change and we'll continue to build the features you love-now with plenty more resources".
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According to the TechCrunch site, Facebook paid less than $100m for tbh, and it will be allowed to run independently of the social media giant. If we talk about the last month, the app hit the top charts on Apple's App Store for most number of downloads.
"TBH and Facebook share a common goal - of building community and enabling people to share in ways that bring us closer together", Vanessa Chan, a Facebook spokeswoman, said in a statement.
Although teenagers apparently love anonymously ranking people they know without any controversy, it's unclear if Midnight Labs, the app's parent company, could ever make money on the service.
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