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FDA slams bakery: Love is not an ingredient

05 October 2017

Rolled oats, brown sugar and maybe nuts.

That's the question the U.S. Food and Drug Administration (FDA) is asking after a wholesale bakery in MA listed the emotion as an ingredient in its granola.

"Your Nashoba Granola label lists ingredient "Love, '" the warning letter reads".

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'Ingredients required to be declared on the label or labeling of food must be listed by their common or usual name.

Nashoba Chief Executive Officer John Gates told Bloomberg FDA shaming them for placing "love" as an ingredient "just felt so George Orwell" and "silly".

"I really like that we list "love" in the granola", explained Gates.

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Some of the observations by the FDA, in particular related to sanitation issues, proved helpful said the CEO, while others is called "nanny state" like that about love not being an ingredient and the critique by the FDA over the company calling one bread it makes "whole wheat".

The bakery, which sells goods in about 120 stores through MA and New Hampshire, was also cited with other infractions regarding food safety and mislabeled ingredients.

Besides discovering that the bakery had mislabeled its granola by adding "love" to makes its food, the agency said it also found "serious violations of the Current Good Manufacturing Practice", according to the letter.

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Apparently the FDA got the memo and are backpedaling by releasing a statement saying their letter was meant to remedy some potential health violations at the bakery and the line about the "love violation" was not their primary concern. "It's kind of nice that this artisan bakery can say there's love in it and it puts a smile on people's face".

FDA slams bakery: Love is not an ingredient