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Maye Musk is Covergirl's new face at 69

30 September 2017

In recent years, CoverGirl has made it a company-wide priority to promote diversity and expand our definition of "beauty". Maye Musk has been a fashion model for 50 years and is 69 years old. She's also a dietitian and nutritionist with two master's degrees.

At age 69, Musk told The New York Times she's the oldest brand ambassador CoverGirl has used in a campaign.

The 69-year-old model also happens to be the mom of Tesla and SpaceX CEO Elon Musk.

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"Maye Musk is not only a timeless beauty, but a visionary who has always followed her own path, creating new opportunities and paving the way for so many others who might not meet the industry standard of 'model, ' but are truly handsome in every regard", she added.

Musk comments, "With wearing makeup a part of my job as a model, one might think I'd get exhausted of it, but I absolutely love it".

The South African-raised model has been in the industry for over 50 years, and she's still working: she walked in the Concept Korea NYFW show earlier this month.

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CoverGirl has been building a diverse roster of brand ambassadors over that time, bringing on its first male face, James Charles in October of a year ago, followed by its first hijab-wearing CoverGirl, Nura Afia, last November.

Everyone who says age is just a number is totally right - and one model has taken it upon herself to prove that point.

Ojo continues, "Maye is an affirmation of the power and importance of diversity and inclusivity in the world of Beauty". (Musk turns 70 next April.) Of course, this is far from the first time Musk has fronted a beauty campaign: She first earned that honor back in the '60s and has since appeared in ads for the likes of Revlon and Clinique. "Beauty truly is for women of all ages".

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She's been modelling for five decades now, but it's her latest gig that has the world talking about Maye Musk.

Maye Musk is Covergirl's new face at 69