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Google Appeals Record 2.4 Billion Euro Fine

12 September 2017

The EU hit Google with the record fine in June for illegally favoring its shopping service in search results.

Initially Google was given 90 days to comply or face further fines.

The company has submitted plans on how it plans to stop favouring its shopping service and these are now being reviewed by Brussels.

The company was expected to appeal the fine, which was the largest ever penalty issued by the regulator, after saying it had "respectfully disagreed" with the ruling.

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The move sets up a court battle between Brussels and the internet giant that could take years to resolve and make already tense relations between Europe and the U.S. tech giant even more fraught.

The commission said that since 2008, Google has systematically given prominent placement to its own comparison shopping service, while demoting rival comparison shopping services in its search results.

At the time of the ruling, Europe's antitrust chief Margrethe Vestager said Google's strategy for attracting customers to its online shopping service was not just about being better than rivals. "And most importantly, it denied European consumers a genuine choice of services and the full benefits of innovation".

Google said declined to comment further.

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The fine handed to Google was a significant hike on the previous record penalty of €1.06bn (£937m) dished out by the commission to United States microchip firm Intel in 2009.

Google may take confidence on an unexpected reversal for Brussels last week when the European court of justice ordered a lower tribunal to re-examine Intel's appeal against a €1.06bn fine, the previous record for an anti-trust case.

Google last week notified the European Union it would attempt to meet the demands of the European Union decision. The first relates to Android, its operating system on a smartphone, and the second AdSense, its advertising network.

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Google Appeals Record 2.4 Billion Euro Fine