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Instagram Testing Letting Users Post Stories Directly To Facebook

08 September 2017

Instagram Stories, on the other hand, has managed to rise in extreme popularity, even surpassing Snapchat's daily active users, which is where Facebook copied the feature from. However, enthusiastic Instagram users are bound to like it, as it'll let them avoid the Facebook app without offending relatives. This was followed by Instagram confirming that this feature is now being tested.

In an attempt to make Stories popular on Facebook, the social media network is now relying on Instagram to see if it can help get the feature to finally stick. However, the sharing option will allow the users to have their Stories available on both the social media sites. Pictures taken from Instagram's in app camera can be posted to Facebook Story. Interestingly, no content travels the other direction.

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In a statement made by an Instagram spokesperson, "We are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you". "We have no other plans to share at this time".

Instagram Stories shared to Facebook will appear on the Facebook app's Story section, which is located at the top of the News Feed.

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The Verge reports that this feature might just be a test and Instagram may not roll out the feature to all the users. However, it looks like the feature has not done too well on Facebook and Messenger. It's entirely possible that Facebook could decide not to move forward with this, but it does present the opportunity to further promote its Stories feature and keep Snapchat's growth at bay.

As pointed out by Matt Navara on Twitter, Facebook has started testing Instagram Stories on Facebook. And news use among Snapchat's user base increased 12 percentage points, to 29% now, up from 17% in early 2016.

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However it seems that Facebook is still trying to make Stories on its platform happen.

Instagram Testing Letting Users Post Stories Directly To Facebook