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Taylor Swift makes biggest YouTube debut ever with new music video

31 August 2017

Taylor Swift's new single, "Look What You Made Me Do" is setting records left and right.

The next day, Spotify announced that Swift had broken the record for first day streaming, with almost 8 million plays in its first 24 hours, breaking her buddy Ed Sheeran's "Shape of You" first-day record of 7 million streams.

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The diamond-filled bathtub used in Swift's Look What You Made Me Do music video, an apparent jab at Kim Kardashian's Paris robbery, wasn't just handy prop work. We're told an "insane" amount of security was involved. In fact, there are so many more that even non music media are weighing in on things. Most importantly she is planning on releasing it on the anniversary of Kanye's mother, Donda West's death - November 10.

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The music video, which has already scored over 68 million views on YouTube, was shot in May and backing dancer Todrick Hall has admitted it was hard to keep it hush hush. This means that it would take 31,250 fans streaming the song on repeat for a waking day in order for "Hey Mama" to hit 4.5 million plays, which would be slightly more than the daily streams for "Look What You Made Me Do" on August 27.

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Taylor Swift makes biggest YouTube debut ever with new music video