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Twitter unveils new design philosophy, streamlines iOS app to resemble Android

16 June 2017

The company is focused on expanding its reach to more users.

"Today, with lots of feedback and ideas from you, we're refreshing our product too and making it feel lighter, faster, and easier to use", Twitter said on its blog.

Kim said that Twitter "listened closely" to user requests when putting together these changes.

We already told you that there were three new features added to Twitter in this update, but we wanted to expand upon what the new features are.

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Twitter is cleaning up its look and enabling people to clear out ads on web pages opened within its iOS apps.

"People gave the feedback that they loved this change on Android previous year and Twitter is excited to now bring it to iOS", the company said. We switched to a speech bubble, a symbol most know and love. While the company says it has made "phenomenal" progress curbing abusive behavior and giving people more space to tweet - by not counting photos, videos, polls, quotes and GIFs toward its 140-character limit - the changes have been gradual over the past year.

The Twitter app is a free download from iTunes.

The most significant change to the iOS app is the existence of a new sidebar menu that pops out from the left side of the screen. Also exclusive to iOS users is new functionality that will open links you tap in Safari viewer. These new features and tweaks are coming to iOS, Android, TweetDeck, and Twitter Lite, though you may not see them right away. Then it reached the Beta branch, with a few more changes.

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There are also real-time updates to retweet and like counters, "letting you watch tweets go viral".

Some of the changes that Twitter is introducing also appear to be the company's way of making its app more easily usable for newcomers. While oddities like the arrow reply button make for a confusing experience, they're also established as an integral part of Twitter culture.

Twitter reported a net loss of $62 million (€55.6 million) for its first quarter as it added nine million users.

This means that you can see instantly what type of social interaction and engagement your Tweet has had on the Twitter-verse.

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Twitter unveils new design philosophy, streamlines iOS app to resemble Android