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'Pirates of the Caribbean' tops box office, 'Baywatch' sinks

13 June 2017

Disney's "Pirates of the Caribbean: Dead Men Tell No Tales" is sailing into first place at the domestic box office this weekend, but the story the numbers dictate is not one of swashbuckling heroics.

Johnny Depp's "Pirates of the Caribbean: Dead Men Tell No Tales", no wonder, jockeyed for the first place in all movie theatres and is anticipated to be crème de la crème and perform well during the four-day Memorial Day holiday.

Estimated ticket sales for Friday through Sunday at USA and Canadian theaters, according to comScore. Dead Men Tell No Tales received a CinemaScore of A- from audiences.

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"This is a trend that we've seen play out over the course of these films", said Dave Hollis, executive vice president of distribution for Disney. Last time out in 2011, "On Stranger Tides" pulled in $90 million in its opening weekend.

Disney chairman-CEO Bob Iger confirmed Thursday that a hacker claiming to have stolen an upcoming Disney movie and demanding a ransom didn't appear to have the goods. The R-rated update on the cheesy 90s TV show seemed like a surefire hit, you've got Dwayne Johnson in comedy mode, a scantily clad young cast including Zac Efron, and a knowingly self-aware sense of humour.

Box Office Mojo reports that this pirate adventure opened in 4,276 theaters, pulling in a solid $18,018 per-screen average.

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Suggested solutions to the problem-again, the problem is too many film critics telling the public that they think a movie is bad, thus discouraging them from buying tickets-include moving all critic screenings back to opening day or eliminating them entirely. It is odd that the Mouse House can have success both critically and economically with Marvel, Star Wars, and Disney Animation releases but have struck rock bottom with the last two releases at least on a critical level (which hurts Disney at home), while the financial side is crumbling.

Last week's box office victor, Alien: Covenant, dropped down to fourth place.

Rounding out the top 10 were: "Diary of a Wimpy Kid: The Long Haul" ($6.1 million) "Snatched" (US$5.1 million) "King Arthur: Legend of the Sword" (US$4.3 million) "The Boss Baby" (US$2.5 million) "Beauty and the Beast"(US$2 million).

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The final Pirates of the Caribbean film made $77m in the USA during its first four days, according to Variety.

'Pirates of the Caribbean' tops box office, 'Baywatch' sinks